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Online product manager vs product marketing manager

The differences between online product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online product manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $106,247 average annual salary of an online product manager.

The top three skills for an online product manager include product management, user experience and customer feedback. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Online product manager vs product marketing manager overview

Online Product ManagerProduct Marketing Manager
Yearly salary$106,247$112,220
Hourly rate$51.08$53.95
Growth rate10%10%
Number of jobs106,146166,047
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Online product manager vs product marketing manager salary

Online product managers and product marketing managers have different pay scales, as shown below.

Online Product ManagerProduct Marketing Manager
Average salary$106,247$112,220
Salary rangeBetween $64,000 And $173,000Between $83,000 And $149,000
Highest paying City-San Bruno, CA
Highest paying state-California
Best paying company-Credit Karma
Best paying industry-Technology

Differences between online product manager and product marketing manager education

There are a few differences between an online product manager and a product marketing manager in terms of educational background:

Online Product ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online product manager vs product marketing manager demographics

Here are the differences between online product managers' and product marketing managers' demographics:

Online Product ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 63.8% Female, 36.2%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online product manager and product marketing manager duties and responsibilities

Online product manager example responsibilities.

  • Manage scope and provide data to upper-management by preparing ROI analyses and short-term and long-term product sales forecasts.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Calculate ROI ratios and measure financial performance to budget.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Design, test and implement new securities lending and collateral management applications.
  • Create innovative lending and collateral management products and oversee initiatives to expand the securities lending program.

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Online product manager vs product marketing manager skills

Common online product manager skills
  • Product Management, 25%
  • User Experience, 13%
  • Customer Feedback, 7%
  • Product Backlog, 7%
  • Product Development, 7%
  • Digital Marketing, 6%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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