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The differences between planning managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning manager and a brand manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a planning manager include project management, customer service and strong analytical. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Planning Manager | Brand Manager | |
| Yearly salary | $98,486 | $97,789 |
| Hourly rate | $47.35 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,190 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Planning managers and brand managers have different pay scales, as shown below.
| Planning Manager | Brand Manager | |
| Average salary | $98,486 | $97,789 |
| Salary range | Between $71,000 And $135,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | ZS | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a planning manager and a brand manager in terms of educational background:
| Planning Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between planning managers' and brand managers' demographics:
| Planning Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.1% Female, 35.9% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |