Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between planning managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning manager and a brand marketing manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a planning manager include project management, customer service and strong analytical. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Planning Manager | Brand Marketing Manager | |
| Yearly salary | $98,486 | $91,940 |
| Hourly rate | $47.35 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,190 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Planning managers and brand marketing managers have different pay scales, as shown below.
| Planning Manager | Brand Marketing Manager | |
| Average salary | $98,486 | $91,940 |
| Salary range | Between $71,000 And $135,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | ZS | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a planning manager and a brand marketing manager in terms of educational background:
| Planning Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between planning managers' and brand marketing managers' demographics:
| Planning Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.1% Female, 35.9% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |