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Planning manager vs media manager

The differences between planning managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning manager and a media manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a planning manager include project management, customer service and strong analytical. The most important skills for a media manager are digital marketing, kpis, and media planning.

Planning manager vs media manager overview

Planning ManagerMedia Manager
Yearly salary$98,486$96,475
Hourly rate$47.35$46.38
Growth rate10%10%
Number of jobs137,190110,888
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a planning manager do?

Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Planning manager vs media manager salary

Planning managers and media managers have different pay scales, as shown below.

Planning ManagerMedia Manager
Average salary$98,486$96,475
Salary rangeBetween $71,000 And $135,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyZSMeta
Best paying industryTechnologyAutomotive

Differences between planning manager and media manager education

There are a few differences between a planning manager and a media manager in terms of educational background:

Planning ManagerMedia Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Planning manager vs media manager demographics

Here are the differences between planning managers' and media managers' demographics:

Planning ManagerMedia Manager
Average age3939
Gender ratioMale, 64.1% Female, 35.9%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between planning manager and media manager duties and responsibilities

Planning manager example responsibilities.

  • Lead a team that contribute to Mexico achieving the #1 market position through the implementation of CPFR and sales support.
  • Manage commodities teams in support of program execution.
  • Lead initial rollout of JDA / manugistics concepts and forecasting operations.
  • Manage and analyze monthly OTB opportunities base on receipt projections using JDA.
  • Used people skills managing upward to build corporate consensus on ISO processes and controls.
  • Develop an ABC class system, which lead to a $1,000,000 inventory reduction.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Planning manager vs media manager skills

Common planning manager skills
  • Project Management, 11%
  • Customer Service, 8%
  • Strong Analytical, 7%
  • KPIs, 7%
  • Demand Planning, 7%
  • Capacity Planning, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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