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Principal strategist vs marketing director

The differences between principal strategists and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal strategist and a marketing director. Additionally, a principal strategist has an average salary of $140,463, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a principal strategist include cloud, architecture and product development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Principal strategist vs marketing director overview

Principal StrategistMarketing Director
Yearly salary$140,463$114,906
Hourly rate$67.53$55.24
Growth rate10%10%
Number of jobs47,52993,503
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Average age3939
Years of experience1010

Principal strategist vs marketing director salary

Principal strategists and marketing directors have different pay scales, as shown below.

Principal StrategistMarketing Director
Average salary$140,463$114,906
Salary rangeBetween $97,000 And $201,000Between $68,000 And $193,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Brookfield Properties
Best paying industry-Manufacturing

Differences between principal strategist and marketing director education

There are a few differences between a principal strategist and a marketing director in terms of educational background:

Principal StrategistMarketing Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Principal strategist vs marketing director demographics

Here are the differences between principal strategists' and marketing directors' demographics:

Principal StrategistMarketing Director
Average age3939
Gender ratioMale, 66.3% Female, 33.7%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between principal strategist and marketing director duties and responsibilities

Principal strategist example responsibilities.

  • Manage a team of three analysts to successfully execute on clients' Facebook marketing goals.
  • Train and mentore full-stack engineering teams in responsive HTML and CSS code.
  • Provide coding expertise using XML, HTML, Coldfusion, Java, and Javascript.
  • Develop and present topics at healthcare conferences and educational seminars as it relates to printing solutions.
  • Maintain detailed records and documentation in customer relationship management (CRM) system.

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Principal strategist vs marketing director skills

Common principal strategist skills
  • Cloud, 25%
  • Architecture, 15%
  • Product Development, 11%
  • Project Management, 10%
  • HTML, 10%
  • ROI, 9%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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