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Principal strategist vs sales and marketing manager

The differences between principal strategists and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal strategist and a sales and marketing manager. Additionally, a principal strategist has an average salary of $140,463, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a principal strategist include cloud, architecture and product development. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Principal strategist vs sales and marketing manager overview

Principal StrategistSales And Marketing Manager
Yearly salary$140,463$81,953
Hourly rate$67.53$39.40
Growth rate10%10%
Number of jobs47,529151,042
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Average age3939
Years of experience1010

Principal strategist vs sales and marketing manager salary

Principal strategists and sales and marketing managers have different pay scales, as shown below.

Principal StrategistSales And Marketing Manager
Average salary$140,463$81,953
Salary rangeBetween $97,000 And $201,000Between $43,000 And $154,000
Highest paying City-Yonkers, NY
Highest paying state-New York
Best paying company-Meta
Best paying industry-Technology

Differences between principal strategist and sales and marketing manager education

There are a few differences between a principal strategist and a sales and marketing manager in terms of educational background:

Principal StrategistSales And Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Principal strategist vs sales and marketing manager demographics

Here are the differences between principal strategists' and sales and marketing managers' demographics:

Principal StrategistSales And Marketing Manager
Average age3939
Gender ratioMale, 66.3% Female, 33.7%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between principal strategist and sales and marketing manager duties and responsibilities

Principal strategist example responsibilities.

  • Manage a team of three analysts to successfully execute on clients' Facebook marketing goals.
  • Train and mentore full-stack engineering teams in responsive HTML and CSS code.
  • Provide coding expertise using XML, HTML, Coldfusion, Java, and Javascript.
  • Develop and present topics at healthcare conferences and educational seminars as it relates to printing solutions.
  • Maintain detailed records and documentation in customer relationship management (CRM) system.

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Principal strategist vs sales and marketing manager skills

Common principal strategist skills
  • Cloud, 25%
  • Architecture, 15%
  • Product Development, 11%
  • Project Management, 10%
  • HTML, 10%
  • ROI, 9%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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