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Product developer vs marketing director

The differences between product developers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product developer and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $88,629 average annual salary of a product developer.

The top three skills for a product developer include product development, R and develop user. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Product developer vs marketing director overview

Product DeveloperMarketing Director
Yearly salary$88,629$114,906
Hourly rate$42.61$55.24
Growth rate10%10%
Number of jobs147,03593,503
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a product developer do?

A product developer is responsible for creating the designs of an industrial product based on the client's specifications and budget requirements. Product developers work closely with the whole design team to strategize and execute plans within the agreed timeframe. Product developers must be updated with the current industry trends, developing designs that would be competitive in the market, boosting the company's brand image to attract potential clients, and generate more revenues. A product developer should have excellent knowledge of the technology industry, as well as utilizing various software tools to create high-quality designs.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Product developer vs marketing director salary

Product developers and marketing directors have different pay scales, as shown below.

Product DeveloperMarketing Director
Average salary$88,629$114,906
Salary rangeBetween $63,000 And $123,000Between $68,000 And $193,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyThe CitadelBrookfield Properties
Best paying industryTechnologyManufacturing

Differences between product developer and marketing director education

There are a few differences between a product developer and a marketing director in terms of educational background:

Product DeveloperMarketing Director
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product developer vs marketing director demographics

Here are the differences between product developers' and marketing directors' demographics:

Product DeveloperMarketing Director
Average age3939
Gender ratioMale, 61.1% Female, 38.9%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product developer and marketing director duties and responsibilities

Product developer example responsibilities.

  • Target select electrical engineer database to yield increase and additional sales leads.
  • Implement CI and CD pipelines for the product using Jenkins and perl scripts.
  • Perform statistical analysis to generate technical reports and communicate results to company leaders through technical reviews and PowerPoint presentations.
  • Lead integration and deployment of various modules with UI.
  • Review and approve cutting dies and CNC files before release to production.
  • Redesign and update the UI for the product to improve the overall customer experience.
  • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Product developer vs marketing director skills

Common product developer skills
  • Product Development, 11%
  • R, 6%
  • Develop User, 6%
  • C++, 5%
  • Project Management, 5%
  • Java, 5%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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