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The differences between product marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a marketing program manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Product Marketing Manager | Marketing Program Manager | |
| Yearly salary | $112,220 | $86,807 |
| Hourly rate | $53.95 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Product marketing managers and marketing program managers have different pay scales, as shown below.
| Product Marketing Manager | Marketing Program Manager | |
| Average salary | $112,220 | $86,807 |
| Salary range | Between $83,000 And $149,000 | Between $64,000 And $116,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a product marketing manager and a marketing program manager in terms of educational background:
| Product Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and marketing program managers' demographics:
| Product Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |