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The differences between product marketing managers and product owners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a product owner. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $97,070 average annual salary of a product owner.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a product owner are user stories, acceptance criteria, and product backlog.
| Product Marketing Manager | Product Owner | |
| Yearly salary | $112,220 | $97,070 |
| Hourly rate | $53.95 | $46.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 129,990 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.
Product marketing managers and product owners have different pay scales, as shown below.
| Product Marketing Manager | Product Owner | |
| Average salary | $112,220 | $97,070 |
| Salary range | Between $83,000 And $149,000 | Between $71,000 And $130,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | ORIX USA |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a product marketing manager and a product owner in terms of educational background:
| Product Marketing Manager | Product Owner | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and product owners' demographics:
| Product Marketing Manager | Product Owner | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 64.3% Female, 35.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |