Program research specialist vs marketing consultant

The differences between program research specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a program research specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $60,904 average annual salary of a program research specialist.

The top three skills for a program research specialist include data analysis, data collection and mathematics. The most important skills for a marketing consultant are customer service, web content, and media sales.

Program research specialist vs marketing consultant overview

	Program Research Specialist	Marketing Consultant
Yearly salary	$60,904	$70,593
Hourly rate	$29.28	$33.94
Growth rate	19%	19%
Number of jobs	115,466	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a program research specialist do?

Program research specialists are professionals who are responsible for performing duties related to the business research program of an organization. These specialists must manage several major marketing research projects that aim to assess CRM solutions, marketing automation, and customer service processes. They must collect qualitative data and perform data analysis to create internal reports and provide recommendations to clients to improve services. Program research specialists must also use various software packages that can summarize and interpret statistical results.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Program research specialist vs marketing consultant salary

Program research specialists and marketing consultants have different pay scales, as shown below.

	Program Research Specialist	Marketing Consultant
Average salary	$60,904	$70,593
Salary range	Between $40,000 And $90,000	Between $44,000 And $112,000
Highest paying City	Sacramento, CA	Wilmington, DE
Highest paying state	Delaware	Delaware
Best paying company	SAP	Meta
Best paying industry	Technology	Technology

Differences between program research specialist and marketing consultant education

There are a few differences between a program research specialist and a marketing consultant in terms of educational background:

	Program Research Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Biology	Business
Most common college	Northwestern University	University of Georgia

Program research specialist vs marketing consultant demographics

Here are the differences between program research specialists' and marketing consultants' demographics:

	Program Research Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 39.0% Female, 61.0%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.8% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between program research specialist and marketing consultant duties and responsibilities

Program research specialist example responsibilities.

Manage study documentation throughout study life cycle including IRB annual renewals, modifications, patient study charts and regulatory binder.
Used SAS to review further information for merging projects.
Time code numerous videos for postdoctoral research on developmental behavior and violence -convert subject data into statistical input using IBM SPSS.
Evaluate antibodies by sandwich ELISA to determine their ability to capture or detect proteins.
Modify ELISA and western-blotting protocols to investigate biotin-labele protein-DNA complexes.
Participate in and run biofeedback experiments in the field of psychophysiology.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Program research specialist vs marketing consultant skills

Common program research specialist skills

Data Analysis, 14%
Data Collection, 10%
Mathematics, 10%
Public Health, 7%
Research Program, 6%
Research Studies, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Program Research Specialist
Program Research Specialist vs Marketing Consultant

Updated January 8, 2025

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