Program research specialist vs marketing specialist

The differences between program research specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a program research specialist and a marketing specialist. Additionally, a program research specialist has an average salary of $60,904, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a program research specialist include data analysis, data collection and mathematics. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Program research specialist vs marketing specialist overview

	Program Research Specialist	Marketing Specialist
Yearly salary	$60,904	$54,942
Hourly rate	$29.28	$26.41
Growth rate	19%	19%
Number of jobs	115,466	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a program research specialist do?

Program research specialists are professionals who are responsible for performing duties related to the business research program of an organization. These specialists must manage several major marketing research projects that aim to assess CRM solutions, marketing automation, and customer service processes. They must collect qualitative data and perform data analysis to create internal reports and provide recommendations to clients to improve services. Program research specialists must also use various software packages that can summarize and interpret statistical results.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Program research specialist vs marketing specialist salary

Program research specialists and marketing specialists have different pay scales, as shown below.

	Program Research Specialist	Marketing Specialist
Average salary	$60,904	$54,942
Salary range	Between $40,000 And $90,000	Between $36,000 And $82,000
Highest paying City	Sacramento, CA	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	SAP	Google
Best paying industry	Technology	Technology

Differences between program research specialist and marketing specialist education

There are a few differences between a program research specialist and a marketing specialist in terms of educational background:

	Program Research Specialist	Marketing Specialist
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Most common major	Biology	Business
Most common college	Northwestern University	University of Georgia

Program research specialist vs marketing specialist demographics

Here are the differences between program research specialists' and marketing specialists' demographics:

	Program Research Specialist	Marketing Specialist
Average age	37	37
Gender ratio	Male, 39.0% Female, 61.0%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.8% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between program research specialist and marketing specialist duties and responsibilities

Program research specialist example responsibilities.

Manage study documentation throughout study life cycle including IRB annual renewals, modifications, patient study charts and regulatory binder.
Used SAS to review further information for merging projects.
Time code numerous videos for postdoctoral research on developmental behavior and violence -convert subject data into statistical input using IBM SPSS.
Evaluate antibodies by sandwich ELISA to determine their ability to capture or detect proteins.
Modify ELISA and western-blotting protocols to investigate biotin-labele protein-DNA complexes.
Participate in and run biofeedback experiments in the field of psychophysiology.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Program research specialist vs marketing specialist skills

Common program research specialist skills

Data Analysis, 14%
Data Collection, 10%
Mathematics, 10%
Public Health, 7%
Research Program, 6%
Research Studies, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Program Research Specialist
Program Research Specialist vs Marketing Specialist

Updated January 8, 2025

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