Program strategist vs social media manager

The differences between program strategists and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a program strategist and a social media manager. Additionally, a program strategist has an average salary of $93,813, which is higher than the $70,287 average annual salary of a social media manager.

The top three skills for a program strategist include program strategy, youtube and portfolio. The most important skills for a social media manager are instagram, twitter, and digital marketing.

Program strategist vs social media manager overview

	Program Strategist	Social Media Manager
Yearly salary	$93,813	$70,287
Hourly rate	$45.10	$33.79
Growth rate	10%	10%
Number of jobs	65,760	105,475
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Program strategist vs social media manager salary

Program strategists and social media managers have different pay scales, as shown below.

	Program Strategist	Social Media Manager
Average salary	$93,813	$70,287
Salary range	Between $58,000 And $149,000	Between $50,000 And $98,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Microsoft
Best paying industry	-	Technology

Differences between program strategist and social media manager education

There are a few differences between a program strategist and a social media manager in terms of educational background:

	Program Strategist	Social Media Manager
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 79%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Program strategist vs social media manager demographics

Here are the differences between program strategists' and social media managers' demographics:

	Program Strategist	Social Media Manager
Average age	39	39
Gender ratio	Male, 54.2% Female, 45.8%	Male, 38.9% Female, 61.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between program strategist and social media manager duties and responsibilities

Program strategist example responsibilities.

Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Develop and produce materials for on-going deliverables, portfolio reviews, ad-hoc meetings and new products.
Develop and present topics at healthcare conferences and educational seminars as it relates to printing solutions.
Maintain detailed records and documentation in customer relationship management (CRM) system.

Social media manager example responsibilities.

Manage Google Ticketmaster SEM accounts.
Used social media systems to schedule, manage, and curate content across various social media platforms.
Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
Develop and lead Facebook strategy.
Manage the company Facebook page; promote inventory through Pinterest

Program strategist vs social media manager skills

Common program strategist skills

Program Strategy, 98%
YouTube, 1%
Portfolio, 1%

Common social media manager skills

Instagram, 9%
Twitter, 7%
Digital Marketing, 6%
Social Media Marketing, 6%
Facebook Insights, 5%
Media Management, 5%

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Program Strategist
Program Strategist vs Social Media Manager

Updated January 8, 2025

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