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Regional channel manager vs sales and marketing manager

The differences between regional channel managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional channel manager, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $78,376 average annual salary of a regional channel manager.

The top three skills for a regional channel manager include regional channel, sales process and channel sales. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Regional channel manager vs sales and marketing manager overview

Regional Channel ManagerSales And Marketing Manager
Yearly salary$78,376$81,953
Hourly rate$37.68$39.40
Growth rate5%10%
Number of jobs94,082151,042
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Average age4639
Years of experience810

What does a regional channel manager do?

Regional channel managers work to maintain relationships with partners in a specific territory. Their goals are to improve consumption, implement presentations for customers, monitor account profiles, and track the activities of their competitors. All of this is while keeping in communication with resellers to grow shares in their regional markets.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Regional channel manager vs sales and marketing manager salary

Regional channel managers and sales and marketing managers have different pay scales, as shown below.

Regional Channel ManagerSales And Marketing Manager
Average salary$78,376$81,953
Salary rangeBetween $56,000 And $109,000Between $43,000 And $154,000
Highest paying City-Yonkers, NY
Highest paying state-New York
Best paying company-Meta
Best paying industry-Technology

Differences between regional channel manager and sales and marketing manager education

There are a few differences between a regional channel manager and a sales and marketing manager in terms of educational background:

Regional Channel ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional channel manager vs sales and marketing manager demographics

Here are the differences between regional channel managers' and sales and marketing managers' demographics:

Regional Channel ManagerSales And Marketing Manager
Average age4639
Gender ratioMale, 85.5% Female, 14.5%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional channel manager and sales and marketing manager duties and responsibilities

Regional channel manager example responsibilities.

  • Manage strategic channel and OEM partners.
  • Manage marketing budget within company guidelines and assess ROI on all expenditures.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Implement sales contests, calculating ROI, and increasing MSS on Intel base products.
  • Maintain accurate forecast-update CRM of expect opportunities, sales pipeline, and deal closing on regular basis.
  • Key contributor to company's growth and expansion, which solidify position within electronic health records and subsequent healthcare information solutions.
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Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
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Regional channel manager vs sales and marketing manager skills

Common regional channel manager skills
  • Regional Channel, 9%
  • Sales Process, 9%
  • Channel Sales, 9%
  • Channel Marketing, 8%
  • Customer Satisfaction, 7%
  • Sales Targets, 5%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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