Research associate, policy vs marketing consultant

The differences between research associates, policy and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research associate, policy and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $69,079 average annual salary of a research associate, policy.

The top three skills for a research associate, policy include public policy, policy research and research projects. The most important skills for a marketing consultant are customer service, web content, and media sales.

Research associate, policy vs marketing consultant overview

	Research Associate, Policy	Marketing Consultant
Yearly salary	$69,079	$70,593
Hourly rate	$33.21	$33.94
Growth rate	19%	19%
Number of jobs	49,112	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 64%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a research associate, policy do?

A research associate monitors the progress of research projects and coordinates information between departmental sections. They perform a wide and complex variety of assays, tests, and studies, as well as performing highly specialized and advanced experiments. Their duties and responsibilities also include preparing material for submission to departments or organizations, replying to research emails, and requesting necessary equipment.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Research associate, policy vs marketing consultant salary

Research associates, policy and marketing consultants have different pay scales, as shown below.

	Research Associate, Policy	Marketing Consultant
Average salary	$69,079	$70,593
Salary range	Between $46,000 And $102,000	Between $44,000 And $112,000
Highest paying City	Olympia, WA	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	RAND	Meta
Best paying industry	Health Care	Technology

Differences between research associate, policy and marketing consultant education

There are a few differences between a research associate, policy and a marketing consultant in terms of educational background:

	Research Associate, Policy	Marketing Consultant
Most common degree	Bachelor's Degree, 64%	Bachelor's Degree, 75%
Most common major	Political Science	Business
Most common college	University of Pennsylvania	University of Georgia

Research associate, policy vs marketing consultant demographics

Here are the differences between research associates, policy' and marketing consultants' demographics:

	Research Associate, Policy	Marketing Consultant
Average age	37	37
Gender ratio	Male, 49.3% Female, 50.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between research associate, policy and marketing consultant duties and responsibilities

Research associate, policy example responsibilities.

Manage all issues relate to high quality survey administration including training and approval/certification, performance oversight and data collection.
Conduct analysis of international climate change implications and participate in the selection of tools for government agencies to monitor climate change.
Mouse colony maintenance: breeding and genotyping mice to maintain an active colony of multiple transgenic lines.
Supervise activities of investigators and associates to ensure compliance with protocols, FDA regulations and overall clinical objectives.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Research associate, policy vs marketing consultant skills

Common research associate, policy skills

Public Policy, 19%
Policy Research, 16%
Research Projects, 7%
Stata, 4%
Government Agencies, 4%
Policy Analysis, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Research Associate, Policy
Research Associate, Policy vs Marketing Consultant

Updated January 8, 2025

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