Post job

Retail product manager vs brand marketing manager

The differences between retail product managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail product manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $82,334 average annual salary of a retail product manager.

The top three skills for a retail product manager include digital marketing, product management and powerpoint. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Retail product manager vs brand marketing manager overview

Retail Product ManagerBrand Marketing Manager
Yearly salary$82,334$91,940
Hourly rate$39.58$44.20
Growth rate10%10%
Number of jobs190,770108,824
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Retail product manager vs brand marketing manager salary

Retail product managers and brand marketing managers have different pay scales, as shown below.

Retail Product ManagerBrand Marketing Manager
Average salary$82,334$91,940
Salary rangeBetween $48,000 And $139,000Between $64,000 And $131,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyAppleMorgan Lewis
Best paying industryRetailMedia

Differences between retail product manager and brand marketing manager education

There are a few differences between a retail product manager and a brand marketing manager in terms of educational background:

Retail Product ManagerBrand Marketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Retail product manager vs brand marketing manager demographics

Here are the differences between retail product managers' and brand marketing managers' demographics:

Retail Product ManagerBrand Marketing Manager
Average age3939
Gender ratioMale, 49.6% Female, 50.4%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between retail product manager and brand marketing manager duties and responsibilities

Retail product manager example responsibilities.

  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Develop and implement PowerPoint and Webinar sales training for all products.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Coordinate with the QA team to develop test plans.
  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Retail product manager vs brand marketing manager skills

Common retail product manager skills
  • Digital Marketing, 25%
  • Product Management, 14%
  • PowerPoint, 12%
  • Product Development, 7%
  • Product Lifecycle, 5%
  • POS, 4%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

Browse executive management jobs