Retail product manager vs media manager

The differences between retail product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail product manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $82,334 average annual salary of a retail product manager.

The top three skills for a retail product manager include digital marketing, product management and powerpoint. The most important skills for a media manager are digital marketing, kpis, and media planning.

Retail product manager vs media manager overview

	Retail Product Manager	Media Manager
Yearly salary	$82,334	$96,475
Hourly rate	$39.58	$46.38
Growth rate	10%	10%
Number of jobs	190,770	110,888
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 81%
Average age	39	39
Years of experience	10	10

Retail product manager vs media manager salary

Retail product managers and media managers have different pay scales, as shown below.

	Retail Product Manager	Media Manager
Average salary	$82,334	$96,475
Salary range	Between $48,000 And $139,000	Between $66,000 And $140,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Pennsylvania
Best paying company	Apple	Meta
Best paying industry	Retail	Automotive

Differences between retail product manager and media manager education

There are a few differences between a retail product manager and a media manager in terms of educational background:

	Retail Product Manager	Media Manager
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 81%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Retail product manager vs media manager demographics

Here are the differences between retail product managers' and media managers' demographics:

	Retail Product Manager	Media Manager
Average age	39	39
Gender ratio	Male, 49.6% Female, 50.4%	Male, 51.7% Female, 48.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between retail product manager and media manager duties and responsibilities

Retail product manager example responsibilities.

Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.
Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
Develop and implement PowerPoint and Webinar sales training for all products.
Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
Coordinate with the QA team to develop test plans.
Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.

Media manager example responsibilities.

Manage B2C media campaigns from inception to reporting.
Evaluate, select and manage relationships with PPC technology vendors.
Lead intranet and internet maintenance, content, development and marketing.
Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.

Retail product manager vs media manager skills

Common retail product manager skills

Digital Marketing, 25%
Product Management, 14%
PowerPoint, 12%
Product Development, 7%
Product Lifecycle, 5%
POS, 4%

Common media manager skills

Digital Marketing, 19%
KPIs, 5%
Media Planning, 4%
Media Management, 4%
PowerPoint, 4%
Google Analytics, 3%