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Retail product manager vs product marketing manager

The differences between retail product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail product manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $82,334 average annual salary of a retail product manager.

The top three skills for a retail product manager include digital marketing, product management and powerpoint. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Retail product manager vs product marketing manager overview

Retail Product ManagerProduct Marketing Manager
Yearly salary$82,334$112,220
Hourly rate$39.58$53.95
Growth rate10%10%
Number of jobs190,770166,047
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Retail product manager vs product marketing manager salary

Retail product managers and product marketing managers have different pay scales, as shown below.

Retail Product ManagerProduct Marketing Manager
Average salary$82,334$112,220
Salary rangeBetween $48,000 And $139,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAppleCredit Karma
Best paying industryRetailTechnology

Differences between retail product manager and product marketing manager education

There are a few differences between a retail product manager and a product marketing manager in terms of educational background:

Retail Product ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Retail product manager vs product marketing manager demographics

Here are the differences between retail product managers' and product marketing managers' demographics:

Retail Product ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 49.6% Female, 50.4%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between retail product manager and product marketing manager duties and responsibilities

Retail product manager example responsibilities.

  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Develop and implement PowerPoint and Webinar sales training for all products.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Coordinate with the QA team to develop test plans.
  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Retail product manager vs product marketing manager skills

Common retail product manager skills
  • Digital Marketing, 25%
  • Product Management, 14%
  • PowerPoint, 12%
  • Product Development, 7%
  • Product Lifecycle, 5%
  • POS, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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