Retail sales representative vs consumer sales representative

The differences between retail sales representatives and consumer sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a consumer sales representative has an average salary of $38,514, which is higher than the $37,907 average annual salary of a retail sales representative.

The top three skills for a retail sales representative include retail sales, retail store and POS. The most important skills for a consumer sales representative are broadband, product knowledge, and inbound calls.

Retail sales representative vs consumer sales representative overview

	Retail Sales Representative	Consumer Sales Representative
Yearly salary	$37,907	$38,514
Hourly rate	$18.22	$18.52
Growth rate	-	-4%
Number of jobs	391,763	216,394
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 57%
Average age	41	40
Years of experience	-	12

What does a retail sales representative do?

A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.

What does a consumer sales representative do?

Customer sales representatives' primary role is to present their employer's offerings to potential buyers. They may work out of an office, travel to conferences where their offerings might be suitable to attendees. It is their responsibility as customer sales representatives to get people to buy physical items, such as cars, new windows for their home, and skincare products. They perform a variety of tasks promoting their employer's offerings, sell policies for insurance companies, promote bundle deals for telecommunication industries, gym membership plans, and persuade parents to let their children join the tutoring system.

Retail sales representative vs consumer sales representative salary

Retail sales representatives and consumer sales representatives have different pay scales, as shown below.

	Retail Sales Representative	Consumer Sales Representative
Average salary	$37,907	$38,514
Salary range	Between $28,000 And $50,000	Between $21,000 And $67,000
Highest paying City	Portland, ME	-
Highest paying state	Maine	-
Best paying company	Pella	-
Best paying industry	Manufacturing	-

Differences between retail sales representative and consumer sales representative education

There are a few differences between a retail sales representative and a consumer sales representative in terms of educational background:

	Retail Sales Representative	Consumer Sales Representative
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 57%
Most common major	Business	Business
Most common college	-	-

Retail sales representative vs consumer sales representative demographics

Here are the differences between retail sales representatives' and consumer sales representatives' demographics:

	Retail Sales Representative	Consumer Sales Representative
Average age	41	40
Gender ratio	Male, 54.6% Female, 45.4%	Male, 39.8% Female, 60.2%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6%	Black or African American, 11.6% Unknown, 5.3% Hispanic or Latino, 19.4% Asian, 6.8% White, 56.2% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between retail sales representative and consumer sales representative duties and responsibilities

Retail sales representative example responsibilities.

Track leads, manage business opportunity, and initiate sales promotions using Siebel CRM.
Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
Train new RSC members on sales techniques.
Complete daily office visit entries through CRM.
Conduct WebEx & PowerPoint presentations over the phone.
Used passion for technology and resourcefulness to generate sales.

Consumer sales representative example responsibilities.

Join online marketplace specializing in local deals to manage customer engagements while providing industry-best service.
Enroll consumer in health insurance supply information on different health plan medicaid, chp, episode etc
Verify medicaid waive eligibility for non-emergency transportation.
Make both inbound and outbound calls in order to sell DIRECTV products including upgrading services.
Verify medicaid waive eligibility for non-emergency transportation.

Retail sales representative vs consumer sales representative skills

Common retail sales representative skills

Retail Sales, 30%
Retail Store, 17%
POS, 12%
Store Management, 7%
Customer Relationships, 4%
Broadband, 3%

Common consumer sales representative skills

Broadband, 40%
Product Knowledge, 8%
Inbound Calls, 7%
Outbound Calls, 5%
Data Entry, 4%
Phone Calls, 3%

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Retail Sales Representative
Retail Sales Representative vs Consumer Sales Representative

Updated January 8, 2025

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