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The differences between retail sales representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $37,907 average annual salary of a retail sales representative.
The top three skills for a retail sales representative include retail sales, retail store and POS. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| Retail Sales Representative | Marketing/Sales Representative | |
| Yearly salary | $37,907 | $62,917 |
| Hourly rate | $18.22 | $30.25 |
| Growth rate | - | 4% |
| Number of jobs | 391,763 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 66% |
| Average age | 41 | 47 |
| Years of experience | - | 4 |
A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Retail sales representatives and marketing/sales representatives have different pay scales, as shown below.
| Retail Sales Representative | Marketing/Sales Representative | |
| Average salary | $37,907 | $62,917 |
| Salary range | Between $28,000 And $50,000 | Between $42,000 And $92,000 |
| Highest paying City | Portland, ME | Seattle, WA |
| Highest paying state | Maine | New Hampshire |
| Best paying company | Pella | Bosch USA |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a retail sales representative and a marketing/sales representative in terms of educational background:
| Retail Sales Representative | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | - | University of Pennsylvania |
Here are the differences between retail sales representatives' and marketing/sales representatives' demographics:
| Retail Sales Representative | Marketing/Sales Representative | |
| Average age | 41 | 47 |
| Gender ratio | Male, 54.6% Female, 45.4% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 6% |