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Retail sales supervisor vs sales coach

The differences between retail sales supervisors and sales coaches can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail sales supervisor and a sales coach. Additionally, a sales coach has an average salary of $56,159, which is higher than the $33,983 average annual salary of a retail sales supervisor.

The top three skills for a retail sales supervisor include sales floor, store operations and store management. The most important skills for a sales coach are sales training, CRM, and call monitoring.

Retail sales supervisor vs sales coach overview

Retail Sales SupervisorSales Coach
Yearly salary$33,983$56,159
Hourly rate$16.34$27.00
Growth rate-4%
Number of jobs292,90692,873
Job satisfaction--
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 65%
Average age4343
Years of experience66

What does a retail sales supervisor do?

Retail sales supervisors are professionals who are responsible for supervising retail staff members to sell products and services to customers in a retail store environment. These supervisors must develop marketing strategies such as creating mailers, launching online advertising campaigns, and promoting in-store sales to help the store achieve profit and keep selling merchandise regularly. They must hire and train new sales associates to ensure that they are performing their job duties well. Retail sales supervisors must also monitor their stock inventory to ensure that popular items are being restocked on shelves.

What does a sales coach do?

The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.

Retail sales supervisor vs sales coach salary

Retail sales supervisors and sales coaches have different pay scales, as shown below.

Retail Sales SupervisorSales Coach
Average salary$33,983$56,159
Salary rangeBetween $28,000 And $40,000Between $37,000 And $83,000
Highest paying CitySeattle, WA-
Highest paying stateWashington-
Best paying companyNestlé-
Best paying industryManufacturing-

Differences between retail sales supervisor and sales coach education

There are a few differences between a retail sales supervisor and a sales coach in terms of educational background:

Retail Sales SupervisorSales Coach
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Retail sales supervisor vs sales coach demographics

Here are the differences between retail sales supervisors' and sales coaches' demographics:

Retail Sales SupervisorSales Coach
Average age4343
Gender ratioMale, 51.1% Female, 48.9%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.1% Asian, 6.9% White, 61.2% American Indian and Alaska Native, 0.7%Black or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between retail sales supervisor and sales coach duties and responsibilities

Retail sales supervisor example responsibilities.

  • Manage the day-to-day operation of tourist boutique merchandising and selling jewelry, souvenirs and eclectic artwork.
  • Maintain store's cleanliness and health and safety measures.
  • Manage the day-to-day operation of tourist boutique merchandising and selling jewelry, souvenirs and eclectic artwork.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Sales coach example responsibilities.

  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
  • Analyze and recommend strategic plans for sales team, providing analysis and recommendations on ongoing team development and leadership.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Create, edit and publish eLearning courses.
  • Contribute to the success of REI by maintaining a working knowledge of REI products and services offer to customers.

Retail sales supervisor vs sales coach skills

Common retail sales supervisor skills
  • Sales Floor, 21%
  • Store Operations, 20%
  • Store Management, 10%
  • Customer Satisfaction, 9%
  • Sales Associates, 9%
  • Sales Targets, 7%
Common sales coach skills
  • Sales Training, 11%
  • CRM, 9%
  • Call Monitoring, 6%
  • Sales Performance, 5%
  • Continuous Improvement, 5%
  • Product Knowledge, 5%