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Retail sales supervisor vs sales lead/sales associate

The differences between retail sales supervisors and sales lead/sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail sales supervisor and a sales lead/sales associate. Additionally, a retail sales supervisor has an average salary of $33,983, which is higher than the $31,954 average annual salary of a sales lead/sales associate.

The top three skills for a retail sales supervisor include sales floor, store operations and store management. The most important skills for a sales lead/sales associate are POS, cash control, and customer service.

Retail sales supervisor vs sales lead/sales associate overview

Retail Sales SupervisorSales Lead/Sales Associate
Yearly salary$33,983$31,954
Hourly rate$16.34$15.36
Growth rate--
Number of jobs292,906882,220
Job satisfaction--
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 36%
Average age4343
Years of experience66

What does a retail sales supervisor do?

Retail sales supervisors are professionals who are responsible for supervising retail staff members to sell products and services to customers in a retail store environment. These supervisors must develop marketing strategies such as creating mailers, launching online advertising campaigns, and promoting in-store sales to help the store achieve profit and keep selling merchandise regularly. They must hire and train new sales associates to ensure that they are performing their job duties well. Retail sales supervisors must also monitor their stock inventory to ensure that popular items are being restocked on shelves.

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

Retail sales supervisor vs sales lead/sales associate salary

Retail sales supervisors and sales lead/sales associates have different pay scales, as shown below.

Retail Sales SupervisorSales Lead/Sales Associate
Average salary$33,983$31,954
Salary rangeBetween $28,000 And $40,000Between $17,000 And $57,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonNew York
Best paying companyNestléGoogle
Best paying industryManufacturingRetail

Differences between retail sales supervisor and sales lead/sales associate education

There are a few differences between a retail sales supervisor and a sales lead/sales associate in terms of educational background:

Retail Sales SupervisorSales Lead/Sales Associate
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Retail sales supervisor vs sales lead/sales associate demographics

Here are the differences between retail sales supervisors' and sales lead/sales associates' demographics:

Retail Sales SupervisorSales Lead/Sales Associate
Average age4343
Gender ratioMale, 51.1% Female, 48.9%Male, 35.3% Female, 64.7%
Race ratioBlack or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.1% Asian, 6.9% White, 61.2% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between retail sales supervisor and sales lead/sales associate duties and responsibilities

Retail sales supervisor example responsibilities.

  • Manage the day-to-day operation of tourist boutique merchandising and selling jewelry, souvenirs and eclectic artwork.
  • Maintain store's cleanliness and health and safety measures.
  • Manage the day-to-day operation of tourist boutique merchandising and selling jewelry, souvenirs and eclectic artwork.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Retail sales supervisor vs sales lead/sales associate skills

Common retail sales supervisor skills
  • Sales Floor, 21%
  • Store Operations, 20%
  • Store Management, 10%
  • Customer Satisfaction, 9%
  • Sales Associates, 9%
  • Sales Targets, 7%
Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%