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Sales activity manager vs general sales manager

The differences between sales activity managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales activity manager and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $55,497 average annual salary of a sales activity manager.

The top three skills for a sales activity manager include customer service, integrated marketing and trade shows. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.

Sales activity manager vs general sales manager overview

Sales Activity ManagerGeneral Sales Manager
Yearly salary$55,497$118,744
Hourly rate$26.68$57.09
Growth rate5%5%
Number of jobs95,087196,210
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 63%
Average age4646
Years of experience88

Sales activity manager vs general sales manager salary

Sales activity managers and general sales managers have different pay scales, as shown below.

Sales Activity ManagerGeneral Sales Manager
Average salary$55,497$118,744
Salary rangeBetween $35,000 And $86,000Between $71,000 And $196,000
Highest paying City-Westport, CT
Highest paying state-Maine
Best paying company-Meta
Best paying industry-Professional

Differences between sales activity manager and general sales manager education

There are a few differences between a sales activity manager and a general sales manager in terms of educational background:

Sales Activity ManagerGeneral Sales Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales activity manager vs general sales manager demographics

Here are the differences between sales activity managers' and general sales managers' demographics:

Sales Activity ManagerGeneral Sales Manager
Average age4646
Gender ratioMale, 53.6% Female, 46.4%Male, 85.5% Female, 14.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales activity manager and general sales manager duties and responsibilities

Sales activity manager example responsibilities.

  • Achieve strong experience with various tools in say installation of POS materials.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Write planograms, account aesthetics, and account compliance to CMA agreements.
  • Build relationships with key on-premise accounts in the LGBT community to grow influence and visibility of MillerCoors core brands.
  • Utilize information technology expertise to develop and maintain web presence, create marketing opportunities, CRM management, and increase productivity.
  • Handle all payroll services utilizing QuickBooks, Infusionsoft and proprietarysoftware.
  • Show more

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Sales activity manager vs general sales manager skills

Common sales activity manager skills
  • Customer Service, 39%
  • Integrated Marketing, 32%
  • Trade Shows, 11%
  • POS, 7%
  • Drive Sales, 6%
  • Customer Complaints, 5%
Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%

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