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Sales and event manager vs event manager

The differences between sales and event managers and event managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and event manager, becoming an event manager takes usually requires 1-2 years. Additionally, an event manager has an average salary of $51,117, which is higher than the $50,986 average annual salary of a sales and event manager.

The top three skills for a sales and event manager include event planning, booking and event management. The most important skills for an event manager are customer service, event logistics, and event planning.

Sales and event manager vs event manager overview

Sales And Event ManagerEvent Manager
Yearly salary$50,986$51,117
Hourly rate$24.51$24.58
Growth rate5%18%
Number of jobs89,7448,230
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Average age4638
Years of experience82

What does a sales and event manager do?

A sales and event manager is responsible for overseeing event planning and preparations intended for marketing and sales purposes. Sales and event managers handle the contracts with suppliers and third-party vendors for equipment and materials to be used during the event. They also finalize the guests' list, as well as managing digital promotional content and announcements for public awareness. A sales and event manager works with the public relations team for press releases and media communications, attracting potential clients, and identifying opportunities to increase revenues.

What does an event manager do?

An event manager is an individual who is in charge of planning an organization's event and coordinating meetings with clients to determine details about the event. Event managers must look and compare different vendors such as food caterers, decorators, or musicians while working within the planned budget. They interview and hire personnel to assist them during the event and evaluate their performance after the event. Event managers must also distribute post-event surveys so that customers can provide feedback on the event.

Sales and event manager vs event manager salary

Sales and event managers and event managers have different pay scales, as shown below.

Sales And Event ManagerEvent Manager
Average salary$50,986$51,117
Salary rangeBetween $34,000 And $76,000Between $33,000 And $77,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateHawaiiNew Jersey
Best paying companyDarden RestaurantsVMware
Best paying industryTechnologyTechnology

Differences between sales and event manager and event manager education

There are a few differences between a sales and event manager and an event manager in terms of educational background:

Sales And Event ManagerEvent Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaSan Diego State University

Sales and event manager vs event manager demographics

Here are the differences between sales and event managers' and event managers' demographics:

Sales And Event ManagerEvent Manager
Average age4638
Gender ratioMale, 25.3% Female, 74.7%Male, 36.2% Female, 63.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 10.9% Unknown, 4.7% Hispanic or Latino, 16.6% Asian, 6.0% White, 61.5% American Indian and Alaska Native, 0.2%
LGBT Percentage7%16%

Differences between sales and event manager and event manager duties and responsibilities

Sales and event manager example responsibilities.

  • Achieve highest contract ADR through driving short term and smaller high-end groups.
  • Achieve company revenue goals by booking and executing logistically successful events.
  • Manage and supervise the reservations operations department including individual and group sales.
  • Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
  • Assist in coordination and management of FAM trips, sales missions and blitz campaigns.
  • Conduct memorable and competitively unique FAM tours.
  • Show more

Event manager example responsibilities.

  • Manage FOH staff during the lunch rush - correctly handle any customer complaints or issues.
  • Manage successful closing of NYC block to control traffic flow and allow celebrity red carpet entrances.
  • Coordinate and manage maintenance, bartending, catering, schedules, calendars, and supervise staff.
  • Create BEO's and lead weekly team meetings for support team laying out the direction and objective of upcoming events.
  • Manage delivery schedules, outside vendor orders, and budget requirements for the sales, operations, and culinary staff.
  • Manage all logistics and communications from beginning to end with clients, including sending invitations, monitoring RSVP, and hosting.
  • Show more

Sales and event manager vs event manager skills

Common sales and event manager skills
  • Event Planning, 8%
  • Booking, 7%
  • Event Management, 7%
  • Guest Satisfaction, 6%
  • Wine, 5%
  • Trade Shows, 4%
Common event manager skills
  • Customer Service, 15%
  • Event Logistics, 10%
  • Event Planning, 9%
  • Audio Visual, 6%
  • Onsite, 5%
  • PowerPoint, 4%

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