Sales and event manager vs outside sales manager

The differences between sales and event managers and outside sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales and event manager and an outside sales manager. Additionally, an outside sales manager has an average salary of $84,408, which is higher than the $50,986 average annual salary of a sales and event manager.

The top three skills for a sales and event manager include event planning, booking and event management. The most important skills for an outside sales manager are product knowledge, CRM, and customer service.

Sales and event manager vs outside sales manager overview

	Sales And Event Manager	Outside Sales Manager
Yearly salary	$50,986	$84,408
Hourly rate	$24.51	$40.58
Growth rate	5%	5%
Number of jobs	89,744	138,054
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 63%
Average age	46	46
Years of experience	8	8

What does a sales and event manager do?

A sales and event manager is responsible for overseeing event planning and preparations intended for marketing and sales purposes. Sales and event managers handle the contracts with suppliers and third-party vendors for equipment and materials to be used during the event. They also finalize the guests' list, as well as managing digital promotional content and announcements for public awareness. A sales and event manager works with the public relations team for press releases and media communications, attracting potential clients, and identifying opportunities to increase revenues.

What does an outside sales manager do?

An outside sales manager is responsible for monitoring the sales staff performance in selling goods and services to existing and potential clients and ensuring that the team meets sales objectives. Outside sales managers set reasonable sales targets and establish techniques to maximize the staff's efficiency and productivity. They regularly connect with the clients to determine their needs and make any adjustments to business plans as needed. An outside sales manager should have excellent knowledge of the current market trends to identify business opportunities that would generate more revenues and resources.

Sales and event manager vs outside sales manager salary

Sales and event managers and outside sales managers have different pay scales, as shown below.

	Sales And Event Manager	Outside Sales Manager
Average salary	$50,986	$84,408
Salary range	Between $34,000 And $76,000	Between $51,000 And $138,000
Highest paying City	Washington, DC	Albany, NY
Highest paying state	Hawaii	Hawaii
Best paying company	Darden Restaurants	Dominion Enterprises
Best paying industry	Technology	Finance

Differences between sales and event manager and outside sales manager education

There are a few differences between a sales and event manager and an outside sales manager in terms of educational background:

	Sales And Event Manager	Outside Sales Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 63%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Sales and event manager vs outside sales manager demographics

Here are the differences between sales and event managers' and outside sales managers' demographics:

	Sales And Event Manager	Outside Sales Manager
Average age	46	46
Gender ratio	Male, 25.3% Female, 74.7%	Male, 79.1% Female, 20.9%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between sales and event manager and outside sales manager duties and responsibilities

Sales and event manager example responsibilities.

Achieve highest contract ADR through driving short term and smaller high-end groups.
Achieve company revenue goals by booking and executing logistically successful events.
Manage and supervise the reservations operations department including individual and group sales.
Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
Assist in coordination and management of FAM trips, sales missions and blitz campaigns.
Conduct memorable and competitively unique FAM tours.

Outside sales manager example responsibilities.

Manage a team of sales executives to establish and maintain professional relationships with healthcare professionals in their prospective territories.
Develop a complete marketing program where none previously exist, now serves as CRM base for company.
Used CRM tools in order to provide current and detail information relate to activities, opportunity pipeline, and close business.
Channele marketing through the establishment of international distributors servicing Mexico (Hermosillo, Mexicali, and Tijuana) and Korea.
Plan and schedule work perform by HVAC technicians.
Educate and present new approach to facility managers and plant managers including ROI analysis.

Sales and event manager vs outside sales manager skills

Common sales and event manager skills

Event Planning, 8%
Booking, 7%
Event Management, 7%
Guest Satisfaction, 6%
Wine, 5%
Trade Shows, 4%

Common outside sales manager skills

Product Knowledge, 12%
CRM, 10%
Customer Service, 10%
Sales Territory, 7%
Sales Strategies, 4%
Sales Growth, 3%

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Sales And Event Manager
Sales And Event Manager vs Outside Sales Manager

Updated January 8, 2025

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