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Sales communications manager vs marketing communications manager

The differences between sales communications managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales communications manager, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a sales communications manager has an average salary of $99,386, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a sales communications manager include sales process, community sales and facebook. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Sales communications manager vs marketing communications manager overview

Sales Communications ManagerMarketing Communications Manager
Yearly salary$99,386$84,146
Hourly rate$47.78$40.45
Growth rate5%10%
Number of jobs122,844106,556
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 80%
Average age4639
Years of experience810

What does a sales communications manager do?

A sales communications manager's role within the organization is to establish and manage effective sales enablement communication strategies and tactics, including but not limited to newsletters, videos, memos, and presentations. They directly report to the senior director for collaboration with other departments such as field operations leaders and sales and customer enablement team members to build and fulfill holistic, cross-program communications related plans in support of field enablement-related initiatives. Moreover, they also help create and implement a new strategy for soliciting feedback from the sales and customer success team.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Sales communications manager vs marketing communications manager salary

Sales communications managers and marketing communications managers have different pay scales, as shown below.

Sales Communications ManagerMarketing Communications Manager
Average salary$99,386$84,146
Salary rangeBetween $74,000 And $132,000Between $60,000 And $117,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Boston Consulting Group
Best paying industry-Finance

Differences between sales communications manager and marketing communications manager education

There are a few differences between a sales communications manager and a marketing communications manager in terms of educational background:

Sales Communications ManagerMarketing Communications Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales communications manager vs marketing communications manager demographics

Here are the differences between sales communications managers' and marketing communications managers' demographics:

Sales Communications ManagerMarketing Communications Manager
Average age4639
Gender ratioMale, 44.7% Female, 55.3%Male, 32.3% Female, 67.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between sales communications manager and marketing communications manager duties and responsibilities

Sales communications manager example responsibilities.

  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Increase corporate and sales efficiency by defining standardize processes across global sales teams and implementing in CRM.
  • Maintain customer databases using CRM software applications.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Sales communications manager vs marketing communications manager skills

Common sales communications manager skills
  • Sales Process, 20%
  • Community Sales, 12%
  • Facebook, 11%
  • Customer Service, 5%
  • Market Research, 4%
  • Customer Satisfaction, 4%
Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%

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