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Sales communications manager vs national sales manager

The differences between sales communications managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales communications manager and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $99,386 average annual salary of a sales communications manager.

The top three skills for a sales communications manager include sales process, community sales and facebook. The most important skills for a national sales manager are customer service, product development, and trade shows.

Sales communications manager vs national sales manager overview

Sales Communications ManagerNational Sales Manager
Yearly salary$99,386$102,742
Hourly rate$47.78$49.40
Growth rate5%5%
Number of jobs122,84494,554
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a sales communications manager do?

A sales communications manager's role within the organization is to establish and manage effective sales enablement communication strategies and tactics, including but not limited to newsletters, videos, memos, and presentations. They directly report to the senior director for collaboration with other departments such as field operations leaders and sales and customer enablement team members to build and fulfill holistic, cross-program communications related plans in support of field enablement-related initiatives. Moreover, they also help create and implement a new strategy for soliciting feedback from the sales and customer success team.

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

Sales communications manager vs national sales manager salary

Sales communications managers and national sales managers have different pay scales, as shown below.

Sales Communications ManagerNational Sales Manager
Average salary$99,386$102,742
Salary rangeBetween $74,000 And $132,000Between $67,000 And $155,000
Highest paying City-Hartford, CT
Highest paying state-Washington
Best paying company-NetApp
Best paying industry-Manufacturing

Differences between sales communications manager and national sales manager education

There are a few differences between a sales communications manager and a national sales manager in terms of educational background:

Sales Communications ManagerNational Sales Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales communications manager vs national sales manager demographics

Here are the differences between sales communications managers' and national sales managers' demographics:

Sales Communications ManagerNational Sales Manager
Average age4646
Gender ratioMale, 44.7% Female, 55.3%Male, 80.4% Female, 19.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales communications manager and national sales manager duties and responsibilities

Sales communications manager example responsibilities.

  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Increase corporate and sales efficiency by defining standardize processes across global sales teams and implementing in CRM.
  • Maintain customer databases using CRM software applications.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
  • Show more

Sales communications manager vs national sales manager skills

Common sales communications manager skills
  • Sales Process, 20%
  • Community Sales, 12%
  • Facebook, 11%
  • Customer Service, 5%
  • Market Research, 4%
  • Customer Satisfaction, 4%
Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%

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