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Sales leader vs sales associate/manager

The differences between sales leaders and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales leader and a sales associate/manager. Additionally, a sales leader has an average salary of $68,699, which is higher than the $41,412 average annual salary of a sales associate/manager.

The top three skills for a sales leader include product knowledge, customer service and sales floor. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Sales leader vs sales associate/manager overview

Sales LeaderSales Associate/Manager
Yearly salary$68,699$41,412
Hourly rate$33.03$19.91
Growth rate5%5%
Number of jobs458,558318,977
Job satisfaction--
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does a sales leader do?

A Sales Leader's responsibility is more than just leading. Most of the tasks involve monitoring the progress of sales, creating strategies to attain financial gains, managing the workforce, and as well as suggesting and enforcing particular options that would be beneficial for the sales and the company. All while making sure that all actions adhere to the policies and standards of the company. Above all, a Sale's Leader must have the passion and determination to drive a team towards the company's goal.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Sales leader vs sales associate/manager salary

Sales leaders and sales associate/managers have different pay scales, as shown below.

Sales LeaderSales Associate/Manager
Average salary$68,699$41,412
Salary rangeBetween $33,000 And $139,000Between $30,000 And $55,000
Highest paying CitySan Francisco, CASalem, VA
Highest paying stateCaliforniaMassachusetts
Best paying companyZSGoogle
Best paying industry-Manufacturing

Differences between sales leader and sales associate/manager education

There are a few differences between a sales leader and a sales associate/manager in terms of educational background:

Sales LeaderSales Associate/Manager
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Sales leader vs sales associate/manager demographics

Here are the differences between sales leaders' and sales associate/managers' demographics:

Sales LeaderSales Associate/Manager
Average age4343
Gender ratioMale, 40.7% Female, 59.3%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.7% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between sales leader and sales associate/manager duties and responsibilities

Sales leader example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Manage all lead activity for a specific vertical sales territory, identifying opportunities and engaging appropriate field sales representatives.
  • Provide excellent customer service, operate cash register, offer product and pet knowledge.
  • Charge with training new associates for visual updates, stock processing, client experience, product knowledge, and POS.
  • Assist with payroll and timekeeping duties.
  • Interact with kids while the parents are shopping.
  • Show more

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Sales leader vs sales associate/manager skills

Common sales leader skills
  • Product Knowledge, 10%
  • Customer Service, 10%
  • Sales Floor, 9%
  • Store Management, 6%
  • Loss Prevention, 6%
  • Customer Satisfaction, 5%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%