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Sales leader vs store leader

The differences between sales leaders and store leaders can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales leader and a store leader. Additionally, a sales leader has an average salary of $68,699, which is higher than the $36,979 average annual salary of a store leader.

The top three skills for a sales leader include product knowledge, customer service and sales floor. The most important skills for a store leader are POS, sales floor, and product knowledge.

Sales leader vs store leader overview

Sales LeaderStore Leader
Yearly salary$68,699$36,979
Hourly rate$33.03$17.78
Growth rate5%6%
Number of jobs458,558363,806
Job satisfaction--
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 48%
Average age4343
Years of experience66

What does a sales leader do?

A Sales Leader's responsibility is more than just leading. Most of the tasks involve monitoring the progress of sales, creating strategies to attain financial gains, managing the workforce, and as well as suggesting and enforcing particular options that would be beneficial for the sales and the company. All while making sure that all actions adhere to the policies and standards of the company. Above all, a Sale's Leader must have the passion and determination to drive a team towards the company's goal.

What does a store leader do?

Store Leaders are employees in a company's retail outlet. They manage everything related to the store. Store leaders manage the store's employees. They are directly involved in hiring, training, and even firing employees. Store Leaders oversee the store's performance. They ensure that the store does well. They also ensure that the store's sales meet the company's target. Store Leaders also manage the inventory. They create purchase requisitions for items that are low in stock. Store Leaders are also in charge of preparing store-related reports. These reports will be presented to the company's management team. Store leaders analyze the data they gather and ensure that their analysis is sound.

Sales leader vs store leader salary

Sales leaders and store leaders have different pay scales, as shown below.

Sales LeaderStore Leader
Average salary$68,699$36,979
Salary rangeBetween $33,000 And $139,000Between $28,000 And $48,000
Highest paying CitySan Francisco, CABoston, MA
Highest paying stateCaliforniaRhode Island
Best paying companyZSMicrosoft
Best paying industry-Technology

Differences between sales leader and store leader education

There are a few differences between a sales leader and a store leader in terms of educational background:

Sales LeaderStore Leader
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 48%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Sales leader vs store leader demographics

Here are the differences between sales leaders' and store leaders' demographics:

Sales LeaderStore Leader
Average age4343
Gender ratioMale, 40.7% Female, 59.3%Male, 46.5% Female, 53.5%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.7% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between sales leader and store leader duties and responsibilities

Sales leader example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Manage all lead activity for a specific vertical sales territory, identifying opportunities and engaging appropriate field sales representatives.
  • Provide excellent customer service, operate cash register, offer product and pet knowledge.
  • Charge with training new associates for visual updates, stock processing, client experience, product knowledge, and POS.
  • Assist with payroll and timekeeping duties.
  • Interact with kids while the parents are shopping.
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Store leader example responsibilities.

  • Lead peers in troubleshooting replenishment processes and achieving KPI improvements.
  • Achieve YTD payroll by $15,250 FY 2013.
  • Partner with STL (store team leader) to increase sales, manage margins and review annual budget.
  • Achieve the number one spot in the district for YTD payroll, RedCard conversion, and improvements on gross margin.
  • Assist store leadership in effectively leading, managing and developing store and/or department operations and associates to maximize sales and profitability.
  • Engage and assist customers directly and over the phone; utilize POS machines and work customer service desk as needed.
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Sales leader vs store leader skills

Common sales leader skills
  • Product Knowledge, 10%
  • Customer Service, 10%
  • Sales Floor, 9%
  • Store Management, 6%
  • Loss Prevention, 6%
  • Customer Satisfaction, 5%
Common store leader skills
  • POS, 12%
  • Sales Floor, 9%
  • Product Knowledge, 7%
  • Excellent Guest, 5%
  • Bank Deposits, 5%
  • Employee Development, 5%