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The differences between sales support analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales support analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $52,551 average annual salary of a sales support analyst.
The top three skills for a sales support analyst include sales support, salesforce and CRM. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Sales Support Analyst | Senior Marketing Analyst | |
| Yearly salary | $52,551 | $83,321 |
| Hourly rate | $25.26 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 117,837 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A sales support analyst provides analytical services to optimize a company's sales support procedures, ensuring efficiency and client satisfaction. They gather and analyze extensive data from internal and external parties, using the findings to develop and recommend strategies for optimal services. They must also oversee issues and complaints and come up with solutions to maintain a strong client base. Most of the time, a sales support analyst works in a team setting, which requires an active communication line for a smooth and efficient workflow.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Sales support analysts and senior marketing analysts have different pay scales, as shown below.
| Sales Support Analyst | Senior Marketing Analyst | |
| Average salary | $52,551 | $83,321 |
| Salary range | Between $36,000 And $75,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | VMware | Credit Karma |
| Best paying industry | Technology | Finance |
There are a few differences between a sales support analyst and a senior marketing analyst in terms of educational background:
| Sales Support Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales support analysts' and senior marketing analysts' demographics:
| Sales Support Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.7% Female, 60.3% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.2% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |