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Sales support analyst vs senior marketing analyst

The differences between sales support analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales support analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $52,551 average annual salary of a sales support analyst.

The top three skills for a sales support analyst include sales support, salesforce and CRM. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Sales support analyst vs senior marketing analyst overview

Sales Support AnalystSenior Marketing Analyst
Yearly salary$52,551$83,321
Hourly rate$25.26$40.06
Growth rate19%19%
Number of jobs117,837110,012
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a sales support analyst do?

A sales support analyst provides analytical services to optimize a company's sales support procedures, ensuring efficiency and client satisfaction. They gather and analyze extensive data from internal and external parties, using the findings to develop and recommend strategies for optimal services. They must also oversee issues and complaints and come up with solutions to maintain a strong client base. Most of the time, a sales support analyst works in a team setting, which requires an active communication line for a smooth and efficient workflow.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Sales support analyst vs senior marketing analyst salary

Sales support analysts and senior marketing analysts have different pay scales, as shown below.

Sales Support AnalystSenior Marketing Analyst
Average salary$52,551$83,321
Salary rangeBetween $36,000 And $75,000Between $63,000 And $109,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyVMwareCredit Karma
Best paying industryTechnologyFinance

Differences between sales support analyst and senior marketing analyst education

There are a few differences between a sales support analyst and a senior marketing analyst in terms of educational background:

Sales Support AnalystSenior Marketing Analyst
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Sales support analyst vs senior marketing analyst demographics

Here are the differences between sales support analysts' and senior marketing analysts' demographics:

Sales Support AnalystSenior Marketing Analyst
Average age3737
Gender ratioMale, 39.7% Female, 60.3%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.2% White, 66.5% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between sales support analyst and senior marketing analyst duties and responsibilities

Sales support analyst example responsibilities.

  • Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
  • Analyze and design POS reports and sales representative commission processes.
  • Run prewritten SQL quire's for research on back end software.
  • Calculate sales representative commissions base on POS reports.
  • Monitored/Maintain opportunity records in CRM to ensure accurate forecast and pipeline reporting.
  • Plan and coordinate corporate breakfasts/luncheons and develop PowerPoint presentations for relate meetings.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Sales support analyst vs senior marketing analyst skills

Common sales support analyst skills
  • Sales Support, 14%
  • Salesforce, 10%
  • CRM, 7%
  • Sales Process, 4%
  • Access Database, 4%
  • Account Executives, 4%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

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