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The differences between senior channel managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior channel manager and a brand manager. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Senior Channel Manager | Brand Manager | |
| Yearly salary | $142,754 | $97,789 |
| Hourly rate | $68.63 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 68,002 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Senior channel managers and brand managers have different pay scales, as shown below.
| Senior Channel Manager | Brand Manager | |
| Average salary | $142,754 | $97,789 |
| Salary range | Between $99,000 And $205,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Levi Strauss & Co. | Meta |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a senior channel manager and a brand manager in terms of educational background:
| Senior Channel Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior channel managers' and brand managers' demographics:
| Senior Channel Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |