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The differences between senior channel managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior channel manager and a category manager. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $102,035 average annual salary of a category manager.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.
| Senior Channel Manager | Category Manager | |
| Yearly salary | $142,754 | $102,035 |
| Hourly rate | $68.63 | $49.06 |
| Growth rate | 10% | 10% |
| Number of jobs | 68,002 | 108,424 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.
Senior channel managers and category managers have different pay scales, as shown below.
| Senior Channel Manager | Category Manager | |
| Average salary | $142,754 | $102,035 |
| Salary range | Between $99,000 And $205,000 | Between $74,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Levi Strauss & Co. | McKinsey & Company Inc |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a senior channel manager and a category manager in terms of educational background:
| Senior Channel Manager | Category Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior channel managers' and category managers' demographics:
| Senior Channel Manager | Category Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |