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Senior channel manager vs channel account manager

The differences between senior channel managers and channel account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior channel manager, becoming a channel account manager takes usually requires 6-8 years. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $97,071 average annual salary of a channel account manager.

The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a channel account manager are cam, cloud, and channel sales.

Senior channel manager vs channel account manager overview

Senior Channel ManagerChannel Account Manager
Yearly salary$142,754$97,071
Hourly rate$68.63$46.67
Growth rate10%5%
Number of jobs68,002148,671
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age3946
Years of experience108

What does a senior channel manager do?

A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.

What does a channel account manager do?

A channel account manager is responsible for handling client accounts and maintaining a healthy business relationship with partners by providing high-quality services according to their specifications and requirements. Channel account managers identify business opportunities and other services that would meet client demands and public interests by analyzing sales and market trends. They also contribute to the development of sales improvement techniques that would drive more revenues and profits for the business. A channel account manager handles a channel team that would support the deliverables and outputs for the clients within their budget limitations and timetable.

Senior channel manager vs channel account manager salary

Senior channel managers and channel account managers have different pay scales, as shown below.

Senior Channel ManagerChannel Account Manager
Average salary$142,754$97,071
Salary rangeBetween $99,000 And $205,000Between $58,000 And $161,000
Highest paying CitySan Francisco, CAPhiladelphia, PA
Highest paying stateCaliforniaPennsylvania
Best paying companyLevi Strauss & Co.Meta
Best paying industryStart-upTechnology

Differences between senior channel manager and channel account manager education

There are a few differences between a senior channel manager and a channel account manager in terms of educational background:

Senior Channel ManagerChannel Account Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Senior channel manager vs channel account manager demographics

Here are the differences between senior channel managers' and channel account managers' demographics:

Senior Channel ManagerChannel Account Manager
Average age3946
Gender ratioMale, 58.7% Female, 41.3%Male, 71.2% Female, 28.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between senior channel manager and channel account manager duties and responsibilities

Senior channel manager example responsibilities.

  • Lead cross-functional teams in building business plans; team with e-commerce and merchant leadership to justify ROI.
  • Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
  • Inspire and successfully lead volume channel point-of-sale (POS) attach transformation.
  • Include ownership of ROI analysis and executive metric scorecards for both campaigns and channel partner co-fund investment programs.
  • Develop short-term incentives to support campaigns and promotions design to capture mind share and increase POS in target accounts.
  • Design complex IP telephony solutions including integration with other telecommunication manufacturer's equipment and adhering to day-to-day business processes.
  • Show more

Channel account manager example responsibilities.

  • Manage key accounts of wholesalers, pharmacies chains and healthcare professionals.
  • Manage a portfolio of 1k+ SMB accounts, which generate $13M in revenue per year.
  • Manage accounts and opportunities with CRM and maximize customer retention with ongoing contact and license renewal management.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Support launch and first sale of Windstream's UCaaS cloud service power by Avaya.
  • Overachieve by proving value and benefit of equipment and future ROI through relationship selling.
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Senior channel manager vs channel account manager skills

Common senior channel manager skills
  • Channel Marketing, 13%
  • Digital Marketing, 9%
  • Customer Satisfaction, 7%
  • Project Management, 5%
  • CRM, 4%
  • Cloud, 4%
Common channel account manager skills
  • Cam, 8%
  • Cloud, 8%
  • Channel Sales, 7%
  • Channel Marketing, 5%
  • Salesforce, 4%
  • Account Management, 4%

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