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Senior channel manager vs content manager

The differences between senior channel managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior channel manager and a content manager. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Senior channel manager vs content manager overview

Senior Channel ManagerContent Manager
Yearly salary$142,754$75,124
Hourly rate$68.63$36.12
Growth rate10%10%
Number of jobs68,002108,058
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a senior channel manager do?

A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Senior channel manager vs content manager salary

Senior channel managers and content managers have different pay scales, as shown below.

Senior Channel ManagerContent Manager
Average salary$142,754$75,124
Salary rangeBetween $99,000 And $205,000Between $50,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyLevi Strauss & Co.Meta
Best paying industryStart-upTechnology

Differences between senior channel manager and content manager education

There are a few differences between a senior channel manager and a content manager in terms of educational background:

Senior Channel ManagerContent Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior channel manager vs content manager demographics

Here are the differences between senior channel managers' and content managers' demographics:

Senior Channel ManagerContent Manager
Average age3939
Gender ratioMale, 58.7% Female, 41.3%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior channel manager and content manager duties and responsibilities

Senior channel manager example responsibilities.

  • Lead cross-functional teams in building business plans; team with e-commerce and merchant leadership to justify ROI.
  • Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
  • Inspire and successfully lead volume channel point-of-sale (POS) attach transformation.
  • Include ownership of ROI analysis and executive metric scorecards for both campaigns and channel partner co-fund investment programs.
  • Develop short-term incentives to support campaigns and promotions design to capture mind share and increase POS in target accounts.
  • Design complex IP telephony solutions including integration with other telecommunication manufacturer's equipment and adhering to day-to-day business processes.
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Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
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Senior channel manager vs content manager skills

Common senior channel manager skills
  • Channel Marketing, 13%
  • Digital Marketing, 9%
  • Customer Satisfaction, 7%
  • Project Management, 5%
  • CRM, 4%
  • Cloud, 4%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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