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The differences between senior channel managers and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior channel manager and a merchandising manager. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a merchandising manager are sales floor, POS, and apparel.
| Senior Channel Manager | Merchandising Manager | |
| Yearly salary | $142,754 | $86,346 |
| Hourly rate | $68.63 | $41.51 |
| Growth rate | 10% | 10% |
| Number of jobs | 68,002 | 268,577 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 65% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Senior channel managers and merchandising managers have different pay scales, as shown below.
| Senior Channel Manager | Merchandising Manager | |
| Average salary | $142,754 | $86,346 |
| Salary range | Between $99,000 And $205,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | Woonsocket, RI |
| Highest paying state | California | Rhode Island |
| Best paying company | Levi Strauss & Co. | Roku |
| Best paying industry | Start-up | Retail |
There are a few differences between a senior channel manager and a merchandising manager in terms of educational background:
| Senior Channel Manager | Merchandising Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior channel managers' and merchandising managers' demographics:
| Senior Channel Manager | Merchandising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 47.7% Female, 52.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |