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The differences between senior channel managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior channel manager and a planning manager. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $98,486 average annual salary of a planning manager.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a planning manager are project management, customer service, and strong analytical.
| Senior Channel Manager | Planning Manager | |
| Yearly salary | $142,754 | $98,486 |
| Hourly rate | $68.63 | $47.35 |
| Growth rate | 10% | 10% |
| Number of jobs | 68,002 | 137,190 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Senior channel managers and planning managers have different pay scales, as shown below.
| Senior Channel Manager | Planning Manager | |
| Average salary | $142,754 | $98,486 |
| Salary range | Between $99,000 And $205,000 | Between $71,000 And $135,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Levi Strauss & Co. | ZS |
| Best paying industry | Start-up | Technology |
There are a few differences between a senior channel manager and a planning manager in terms of educational background:
| Senior Channel Manager | Planning Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior channel managers' and planning managers' demographics:
| Senior Channel Manager | Planning Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 64.1% Female, 35.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |