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The differences between senior channel managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior channel manager and a senior manager of marketing. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Senior Channel Manager | Senior Manager Of Marketing | |
| Yearly salary | $142,754 | $118,350 |
| Hourly rate | $68.63 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 68,002 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior channel managers and senior managers of marketing have different pay scales, as shown below.
| Senior Channel Manager | Senior Manager Of Marketing | |
| Average salary | $142,754 | $118,350 |
| Salary range | Between $99,000 And $205,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Levi Strauss & Co. | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between a senior channel manager and a senior manager of marketing in terms of educational background:
| Senior Channel Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior channel managers' and senior managers of marketing' demographics:
| Senior Channel Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |