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The differences between senior channel managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior channel manager and a senior product marketing manager. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Channel Manager | Senior Product Marketing Manager | |
| Yearly salary | $142,754 | $128,471 |
| Hourly rate | $68.63 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 68,002 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior channel managers and senior product marketing managers have different pay scales, as shown below.
| Senior Channel Manager | Senior Product Marketing Manager | |
| Average salary | $142,754 | $128,471 |
| Salary range | Between $99,000 And $205,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Levi Strauss & Co. | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between a senior channel manager and a senior product marketing manager in terms of educational background:
| Senior Channel Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior channel managers' and senior product marketing managers' demographics:
| Senior Channel Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |