Post job

Senior demand planning analyst vs senior marketing analyst

The differences between senior demand planning analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior demand planning analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $78,944 average annual salary of a senior demand planning analyst.

The top three skills for a senior demand planning analyst include demand planning, POS and KPI. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Senior demand planning analyst vs senior marketing analyst overview

Senior Demand Planning AnalystSenior Marketing Analyst
Yearly salary$78,944$83,321
Hourly rate$37.95$40.06
Growth rate19%19%
Number of jobs20,912110,012
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age3737
Years of experience66

Senior demand planning analyst vs senior marketing analyst salary

Senior demand planning analysts and senior marketing analysts have different pay scales, as shown below.

Senior Demand Planning AnalystSenior Marketing Analyst
Average salary$78,944$83,321
Salary rangeBetween $61,000 And $101,000Between $63,000 And $109,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew JerseyWashington
Best paying companyBlue ApronCredit Karma
Best paying industry-Finance

Differences between senior demand planning analyst and senior marketing analyst education

There are a few differences between a senior demand planning analyst and a senior marketing analyst in terms of educational background:

Senior Demand Planning AnalystSenior Marketing Analyst
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior demand planning analyst vs senior marketing analyst demographics

Here are the differences between senior demand planning analysts' and senior marketing analysts' demographics:

Senior Demand Planning AnalystSenior Marketing Analyst
Average age3737
Gender ratioMale, 59.2% Female, 40.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.8% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior demand planning analyst and senior marketing analyst duties and responsibilities

Senior demand planning analyst example responsibilities.

  • Manage program re-planning, re-baselines, integrate baseline reviews (IBR), manage integrate master schedules (IMS).
  • Analyze historical retail POS, MGA sales, and advertising impact to determine inventory requirements by item.
  • Conduct monthly consensus meetings to assess the forecast accuracy, POS trending, effective inventory levels as well as shipment forecast.
  • Create and develop PowerPoint project presentations to supplement and summarize the detailed strategic planning reports.
  • Select as business process subject matter expert (SME) during system implementation projects.
  • Recommend necessary adjustments to forecast and inventory projections, base on business needs.

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Senior demand planning analyst vs senior marketing analyst skills

Common senior demand planning analyst skills
  • Demand Planning, 56%
  • POS, 15%
  • KPI, 9%
  • Trend Analysis, 4%
  • SKUs, 3%
  • Distribution Centers, 2%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

Browse business and financial jobs