Senior director vs director, product marketing

The differences between senior directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director and a director, product marketing. Additionally, a senior director has an average salary of $152,047, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a senior director include healthcare, analytics and patients. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Senior director vs director, product marketing overview

	Senior Director	Director, Product Marketing
Yearly salary	$152,047	$141,699
Hourly rate	$73.10	$68.12
Growth rate	10%	10%
Number of jobs	131,871	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior director do?

Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Senior director vs director, product marketing salary

Senior directors and directors, product marketing have different pay scales, as shown below.

	Senior Director	Director, Product Marketing
Average salary	$152,047	$141,699
Salary range	Between $105,000 And $219,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Apple	Meta
Best paying industry	Pharmaceutical	Technology

Differences between senior director and director, product marketing education

There are a few differences between a senior director and a director, product marketing in terms of educational background:

	Senior Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director vs director, product marketing demographics

Here are the differences between senior directors' and directors, product marketing' demographics:

	Senior Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 66.6% Female, 33.4%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director and director, product marketing duties and responsibilities

Senior director example responsibilities.

Lead the expansion for support of public sector business in EMEA and APAC.
Create and deliver pitch decks, while being task with managing RFP responses.
Organize scrum certification training, lead departmental reorganization around scrum teams and act as scrum coach.
Lead assessment, design, and implementation of operational governance capabilities for the EMEA & ASIA regions.
Manage ongoing ITIL certification program for UK operations as required by government regulation.
Help project managers understand financial responsibilities and lead them in increase product delivery and ROI.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Senior director vs director, product marketing skills

Common senior director skills

Healthcare, 6%
Analytics, 6%
Patients, 6%
Portfolio, 5%
Oversight, 5%
Project Management, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

Senior Director vs. similar jobs

Senior Director related careers

Senior Director related jobs

Senior Director jobs by location

Zippia Careers
Executive Management Industry
Senior Director
Senior Director vs Director, Product Marketing

Updated January 8, 2025

Browse executive management jobs