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The differences between senior marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing consultant, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Senior Marketing Consultant | Digital Marketing Consultant | |
| Yearly salary | $101,701 | $71,064 |
| Hourly rate | $48.89 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 105,235 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Senior marketing consultants and digital marketing consultants have different pay scales, as shown below.
| Senior Marketing Consultant | Digital Marketing Consultant | |
| Average salary | $101,701 | $71,064 |
| Salary range | Between $74,000 And $139,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | Dell | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a senior marketing consultant and a digital marketing consultant in terms of educational background:
| Senior Marketing Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and digital marketing consultants' demographics:
| Senior Marketing Consultant | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |