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The differences between senior marketing consultants and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing consultant and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $101,701 average annual salary of a senior marketing consultant.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Marketing Consultant | Head Of Marketing | |
| Yearly salary | $101,701 | $137,829 |
| Hourly rate | $48.89 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,235 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior marketing consultants and heads of marketing have different pay scales, as shown below.
| Senior Marketing Consultant | Head Of Marketing | |
| Average salary | $101,701 | $137,829 |
| Salary range | Between $74,000 And $139,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Dell | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a senior marketing consultant and a head of marketing in terms of educational background:
| Senior Marketing Consultant | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and heads of marketing' demographics:
| Senior Marketing Consultant | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |