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The differences between senior marketing consultants and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing consultant and a marketing account executive. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Senior Marketing Consultant | Marketing Account Executive | |
| Yearly salary | $101,701 | $52,986 |
| Hourly rate | $48.89 | $25.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,235 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Senior marketing consultants and marketing account executives have different pay scales, as shown below.
| Senior Marketing Consultant | Marketing Account Executive | |
| Average salary | $101,701 | $52,986 |
| Salary range | Between $74,000 And $139,000 | Between $36,000 And $75,000 |
| Highest paying City | San Francisco, CA | Reston, VA |
| Highest paying state | California | Virginia |
| Best paying company | Dell | |
| Best paying industry | Technology | Finance |
There are a few differences between a senior marketing consultant and a marketing account executive in terms of educational background:
| Senior Marketing Consultant | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and marketing account executives' demographics:
| Senior Marketing Consultant | Marketing Account Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |