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The differences between senior marketing consultants and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing consultant and a marketing account manager. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Senior Marketing Consultant | Marketing Account Manager | |
| Yearly salary | $101,701 | $67,983 |
| Hourly rate | $48.89 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,235 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Senior marketing consultants and marketing account managers have different pay scales, as shown below.
| Senior Marketing Consultant | Marketing Account Manager | |
| Average salary | $101,701 | $67,983 |
| Salary range | Between $74,000 And $139,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Dell | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a senior marketing consultant and a marketing account manager in terms of educational background:
| Senior Marketing Consultant | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and marketing account managers' demographics:
| Senior Marketing Consultant | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |