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Senior marketing consultant vs media consultant

The differences between senior marketing consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing consultant, becoming a media consultant takes usually requires 2-4 years. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a media consultant are website development, facebook, and twitter.

Senior marketing consultant vs media consultant overview

Senior Marketing ConsultantMedia Consultant
Yearly salary$101,701$53,443
Hourly rate$48.89$25.69
Growth rate10%8%
Number of jobs105,23528,768
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3942
Years of experience104

What does a senior marketing consultant do?

As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Senior marketing consultant vs media consultant salary

Senior marketing consultants and media consultants have different pay scales, as shown below.

Senior Marketing ConsultantMedia Consultant
Average salary$101,701$53,443
Salary rangeBetween $74,000 And $139,000Between $32,000 And $89,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaWashington
Best paying companyDelliHeartMedia
Best paying industryTechnology-

Differences between senior marketing consultant and media consultant education

There are a few differences between a senior marketing consultant and a media consultant in terms of educational background:

Senior Marketing ConsultantMedia Consultant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Senior marketing consultant vs media consultant demographics

Here are the differences between senior marketing consultants' and media consultants' demographics:

Senior Marketing ConsultantMedia Consultant
Average age3942
Gender ratioMale, 50.7% Female, 49.3%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between senior marketing consultant and media consultant duties and responsibilities

Senior marketing consultant example responsibilities.

  • Lead digital analysis and recommendations to optimize response of all digital assets (CRM, web, mobile).
  • Manage relationship with internal SEO Experts/Linking Experts/Consultant team.
  • Track and manage ongoing sales activities and relationship information in Salesforce.com
  • Communicate insights and recommendations in a creative, engaging, and digestible manner for clients and stakeholders using PowerPoint.
  • Direct all Internet relate marketing including web page, blogs, online store, Facebook, SEO, and PPC.
  • Collect and organize customer information within CRM database.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Senior marketing consultant vs media consultant skills

Common senior marketing consultant skills
  • Digital Marketing, 19%
  • CRM, 10%
  • Marketing Analytics, 9%
  • Content Marketing, 9%
  • Customer Satisfaction, 8%
  • ROI, 7%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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