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The differences between senior marketing consultants and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing consultant, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Marketing Consultant | Senior Marketing Analyst | |
| Yearly salary | $101,701 | $83,321 |
| Hourly rate | $48.89 | $40.06 |
| Growth rate | 10% | 19% |
| Number of jobs | 105,235 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior marketing consultants and senior marketing analysts have different pay scales, as shown below.
| Senior Marketing Consultant | Senior Marketing Analyst | |
| Average salary | $101,701 | $83,321 |
| Salary range | Between $74,000 And $139,000 | Between $63,000 And $109,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Dell | Credit Karma |
| Best paying industry | Technology | Finance |
There are a few differences between a senior marketing consultant and a senior marketing analyst in terms of educational background:
| Senior Marketing Consultant | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and senior marketing analysts' demographics:
| Senior Marketing Consultant | Senior Marketing Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |