Senior merchandising manager vs content manager

The differences between senior merchandising managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior merchandising manager and a content manager. Additionally, a senior merchandising manager has an average salary of $111,266, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a senior merchandising manager include direct reports, digital marketing and SR. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Senior merchandising manager vs content manager overview

	Senior Merchandising Manager	Content Manager
Yearly salary	$111,266	$75,124
Hourly rate	$53.49	$36.12
Growth rate	10%	10%
Number of jobs	66,332	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does a senior merchandising manager do?

The primary job of a senior merchandising manager is to monitor market trends for product design, levels, and pricing identification. Senior merchandising managers source, manage and curate the products and/or services and promotional materials of a company. They oversee the purchasing process of corporations. It is part of their job to negotiate with the company's suppliers. Their duties also include predicting the trends and demands of corporate inventory.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Senior merchandising manager vs content manager salary

Senior merchandising managers and content managers have different pay scales, as shown below.

	Senior Merchandising Manager	Content Manager
Average salary	$111,266	$75,124
Salary range	Between $79,000 And $155,000	Between $50,000 And $111,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Chewy	Meta
Best paying industry	Manufacturing	Technology

Differences between senior merchandising manager and content manager education

There are a few differences between a senior merchandising manager and a content manager in terms of educational background:

	Senior Merchandising Manager	Content Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 77%
Most common major	Business	English
Most common college	University of Georgia	University of Georgia

Senior merchandising manager vs content manager demographics

Here are the differences between senior merchandising managers' and content managers' demographics:

	Senior Merchandising Manager	Content Manager
Average age	39	39
Gender ratio	Male, 49.2% Female, 50.8%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior merchandising manager and content manager duties and responsibilities

Senior merchandising manager example responsibilities.

Implement and manage new POS server system at the store and district level.
Maintain effective vendor partnerships to achieve high service levels, meet IMU and MMU goals.
Complete comprehensive training program and manage cosmetics, jewelry, women's accessories, women's fashions and men's apparel.
Manage indirect purchasing of commodities and services during mergers and acquisitions; measure supplier / category integration savings.
Manage relationships with primary suppliers including monitoring and purchasing commodities, forecasting, marketing initiatives and quality control.
Review sales projections, POS, & competition at retail to recommend assortment updates.

Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

Senior merchandising manager vs content manager skills

Common senior merchandising manager skills

Direct Reports, 7%
Digital Marketing, 6%
SR, 6%
Sales Floor, 6%
Product Knowledge, 6%
Productivity Standards, 5%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Senior Merchandising Manager
Senior Merchandising Manager vs Content Manager

Updated January 8, 2025

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