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The differences between senior merchandising managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior merchandising manager and a media manager. Additionally, a senior merchandising manager has an average salary of $111,266, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a senior merchandising manager include direct reports, digital marketing and SR. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Senior Merchandising Manager | Media Manager | |
| Yearly salary | $111,266 | $96,475 |
| Hourly rate | $53.49 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 66,332 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The primary job of a senior merchandising manager is to monitor market trends for product design, levels, and pricing identification. Senior merchandising managers source, manage and curate the products and/or services and promotional materials of a company. They oversee the purchasing process of corporations. It is part of their job to negotiate with the company's suppliers. Their duties also include predicting the trends and demands of corporate inventory.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Senior merchandising managers and media managers have different pay scales, as shown below.
| Senior Merchandising Manager | Media Manager | |
| Average salary | $111,266 | $96,475 |
| Salary range | Between $79,000 And $155,000 | Between $66,000 And $140,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Chewy | Meta |
| Best paying industry | Manufacturing | Automotive |
There are a few differences between a senior merchandising manager and a media manager in terms of educational background:
| Senior Merchandising Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior merchandising managers' and media managers' demographics:
| Senior Merchandising Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |