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Senior merchandising manager vs media manager

The differences between senior merchandising managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior merchandising manager and a media manager. Additionally, a senior merchandising manager has an average salary of $111,266, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a senior merchandising manager include direct reports, digital marketing and SR. The most important skills for a media manager are digital marketing, kpis, and media planning.

Senior merchandising manager vs media manager overview

Senior Merchandising ManagerMedia Manager
Yearly salary$111,266$96,475
Hourly rate$53.49$46.38
Growth rate10%10%
Number of jobs66,332110,888
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a senior merchandising manager do?

The primary job of a senior merchandising manager is to monitor market trends for product design, levels, and pricing identification. Senior merchandising managers source, manage and curate the products and/or services and promotional materials of a company. They oversee the purchasing process of corporations. It is part of their job to negotiate with the company's suppliers. Their duties also include predicting the trends and demands of corporate inventory.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Senior merchandising manager vs media manager salary

Senior merchandising managers and media managers have different pay scales, as shown below.

Senior Merchandising ManagerMedia Manager
Average salary$111,266$96,475
Salary rangeBetween $79,000 And $155,000Between $66,000 And $140,000
Highest paying CitySan Bruno, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyChewyMeta
Best paying industryManufacturingAutomotive

Differences between senior merchandising manager and media manager education

There are a few differences between a senior merchandising manager and a media manager in terms of educational background:

Senior Merchandising ManagerMedia Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior merchandising manager vs media manager demographics

Here are the differences between senior merchandising managers' and media managers' demographics:

Senior Merchandising ManagerMedia Manager
Average age3939
Gender ratioMale, 49.2% Female, 50.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior merchandising manager and media manager duties and responsibilities

Senior merchandising manager example responsibilities.

  • Implement and manage new POS server system at the store and district level.
  • Maintain effective vendor partnerships to achieve high service levels, meet IMU and MMU goals.
  • Complete comprehensive training program and manage cosmetics, jewelry, women's accessories, women's fashions and men's apparel.
  • Manage indirect purchasing of commodities and services during mergers and acquisitions; measure supplier / category integration savings.
  • Manage relationships with primary suppliers including monitoring and purchasing commodities, forecasting, marketing initiatives and quality control.
  • Review sales projections, POS, & competition at retail to recommend assortment updates.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Senior merchandising manager vs media manager skills

Common senior merchandising manager skills
  • Direct Reports, 7%
  • Digital Marketing, 6%
  • SR, 6%
  • Sales Floor, 6%
  • Product Knowledge, 6%
  • Productivity Standards, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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