Senior merchandising manager vs regional marketing manager

Differences between senior merchandising manager and regional marketing manager duties and responsibilities

Senior merchandising manager example responsibilities.

• Implement and manage new POS server system at the store and district level.
• Maintain effective vendor partnerships to achieve high service levels, meet IMU and MMU goals.
• Complete comprehensive training program and manage cosmetics, jewelry, women's accessories, women's fashions and men's apparel.
• Manage indirect purchasing of commodities and services during mergers and acquisitions; measure supplier / category integration savings.
• Manage relationships with primary suppliers including monitoring and purchasing commodities, forecasting, marketing initiatives and quality control.
• Review sales projections, POS, & competition at retail to recommend assortment updates.
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Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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