Senior merchandising manager vs senior manager of marketing

The differences between senior merchandising managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior merchandising manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $111,266 average annual salary of a senior merchandising manager.

The top three skills for a senior merchandising manager include direct reports, digital marketing and SR. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Senior merchandising manager vs senior manager of marketing overview

	Senior Merchandising Manager	Senior Manager Of Marketing
Yearly salary	$111,266	$118,350
Hourly rate	$53.49	$56.90
Growth rate	10%	10%
Number of jobs	66,332	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a senior merchandising manager do?

The primary job of a senior merchandising manager is to monitor market trends for product design, levels, and pricing identification. Senior merchandising managers source, manage and curate the products and/or services and promotional materials of a company. They oversee the purchasing process of corporations. It is part of their job to negotiate with the company's suppliers. Their duties also include predicting the trends and demands of corporate inventory.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Senior merchandising manager vs senior manager of marketing salary

Senior merchandising managers and senior managers of marketing have different pay scales, as shown below.

	Senior Merchandising Manager	Senior Manager Of Marketing
Average salary	$111,266	$118,350
Salary range	Between $79,000 And $155,000	Between $92,000 And $151,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Chewy	Roku
Best paying industry	Manufacturing	Technology

Differences between senior merchandising manager and senior manager of marketing education

There are a few differences between a senior merchandising manager and a senior manager of marketing in terms of educational background:

	Senior Merchandising Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Senior merchandising manager vs senior manager of marketing demographics

Here are the differences between senior merchandising managers' and senior managers of marketing' demographics:

	Senior Merchandising Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 49.2% Female, 50.8%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior merchandising manager and senior manager of marketing duties and responsibilities

Senior merchandising manager example responsibilities.

Implement and manage new POS server system at the store and district level.
Maintain effective vendor partnerships to achieve high service levels, meet IMU and MMU goals.
Complete comprehensive training program and manage cosmetics, jewelry, women's accessories, women's fashions and men's apparel.
Manage indirect purchasing of commodities and services during mergers and acquisitions; measure supplier / category integration savings.
Manage relationships with primary suppliers including monitoring and purchasing commodities, forecasting, marketing initiatives and quality control.
Review sales projections, POS, & competition at retail to recommend assortment updates.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Senior merchandising manager vs senior manager of marketing skills

Common senior merchandising manager skills

Direct Reports, 7%
Digital Marketing, 6%
SR, 6%
Sales Floor, 6%
Product Knowledge, 6%
Productivity Standards, 5%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Senior Merchandising Manager
Senior Merchandising Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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