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The differences between senior research managers and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a market researcher. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Senior Research Manager | Market Researcher | |
| Yearly salary | $104,701 | $52,309 |
| Hourly rate | $50.34 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 50,561 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Senior research managers and market researchers have different pay scales, as shown below.
| Senior Research Manager | Market Researcher | |
| Average salary | $104,701 | $52,309 |
| Salary range | Between $66,000 And $164,000 | Between $32,000 And $84,000 |
| Highest paying City | Olympia, WA | Linden, NJ |
| Highest paying state | Washington | Delaware |
| Best paying company | Macerich | Meta |
| Best paying industry | Finance | Automotive |
There are a few differences between a senior research manager and a market researcher in terms of educational background:
| Senior Research Manager | Market Researcher | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 64% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior research managers' and market researchers' demographics:
| Senior Research Manager | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.9% Female, 49.1% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |